Archive - Shorty Produkshins: La Reconquista Norte (Sep 17, 2007)
Shorty Produkshins: La Reconquista Norte
The Reconquest of Hip Hop for the North
By Nichole Books,The Associated Content Published Sep 17, 2007
"Reconquista Norte." That sounds like something that happened back in the days of The Alamo, doesn't it? Well, this is 2007 and that is far from the meaning at hand. The "Reconquest North" is brought to you by Shorty Produkshins and its umbrella company, Shorty Promotions. Both ran by Jessica "Miss Shorty P" Abraham, these two companies are in the process of taking back the north for Hip Hop fans, providing them with music, merchandise, promotions and even a radio station.
The online radio station, "Royalty Radio" will be found on Live365 and will include a spin off talk show on Nowlive.com. Royalty Radio is the finishing touch to the "Reconquista Norte." It will include appearances by many professionals in the Hip Hop and Entertainment Industries. A weekly panel will be in place, giving listeners the chance to phone in and ask questions and tips that will guide them through their own personal careers. However, this is not the reason "Reconquista Norte" was drawn about.
G-Unit and Dipset is given the current reign over the north. Many fans have actually began to mock what they see on TV or hear on these albums. This is the indirect target for the Reconquista Norte. "Exactly! I got a lot of respect for the business minds behind these people, and they do have some really nice music. Personally, as a Hip Hop fan myself, I am not really feeling what they (G-Unit and Dipset) put out to the masses on certain subjects and how they carry themselves. Everyone knows dang well, their own actions aren't reality. It's all one large charade put on to entertain the media. Save that for the movies. This is real life. Hip Hop is supposed to be meaningful or fun. Nothing in between," states Shorty P.
What about the South? There is a lot of flack on the style, demeanor and topics given there. How is it different from the North to Miss Shorty P? She responds, "That really is a touchy subject. But, you still have fun listening to it. Most of it IS club music, so anything said in a negative manner can't really be taken too seriously. People go to the club, get drunk, and joke around. Yeah, some people take it too far. But, in the South... and with music at hand, it is all said in fun and even mockery. There is a certain swagger about it, a different meaning... understanding. Say you are in England and you hold up the peace sign, the locals take offense to it.It is almost as if you were flipping someone off. I guess it depends where you are from on how something effects you.
"I am from both, the North and the South. I have taken influences from both styles and incorporated them into my own. I feel that unless it is something poetic and epic, the North can't even touch the South when it comes to emotion. It's like in R&B or Rock.
"People can be effected emotionally by a track if it harmonizes or the vocals show emotion themselves. Instruments used can also dictate emotion. This is what Dirty South, or Krunk, does to a person. They rather "Lean Wit It, Rock Wit It" than "Lean Back." They would rather join in the fun or make their own, than sit back watching someone else have fun or hear about it later.
" To top everything off, the South does have meaningful tracks with more local color involved with them, regardless of what the North wants to believe. Investigation of the genre needs to take place before anyone can say there isn't anything that is meaningful involved in Krunk music. I think the South is more personal and varies in style than the North. This is the reason for the 'Reconquista Norte.' We need to bring the fun back to the North. There is too much of an Urban Civil War going on in the music industry."
Shorty Produkshins wants to bring back the fun in music to the North. She has been influenced by great acts like LL Cool J, MC Lyte, and many other successful acts (since the start of the Hip Hop Movement) FROM the North that have survived decades, even in a fast changing and fast paced industry. She feels that people have forgotten the meaning of the block parties that brought friends, families, and neighbors together. Most people these days, as she states, "Do not even know the origin of Hip Hop or how it evolved. Meantime, these same people are like, 'Cam' Ron is the hottest rapper around.' Come on, if so why was there such a gap between his so-called debut and so much criticism in 'Horse N Carriage' track he did in 1998 with Ma$e? No offense to Dipset (because they have their own swagger and handle business well), but people like them have ruined what Hip Hop is to the North."
Bases are loaded. Sponsors are supporting; and many projects are to be released in 2008. All that can be said is to be on the lookout for the "Reconquista Norte" which will debut in the fourth quarter of 2007. For more information on this movement, how to get involved or Shorty Produkshins, check out http://www.shortyprodukshins.com
The Reconquest of Hip Hop for the North
By Nichole Books,The Associated Content Published Sep 17, 2007
"Reconquista Norte." That sounds like something that happened back in the days of The Alamo, doesn't it? Well, this is 2007 and that is far from the meaning at hand. The "Reconquest North" is brought to you by Shorty Produkshins and its umbrella company, Shorty Promotions. Both ran by Jessica "Miss Shorty P" Abraham, these two companies are in the process of taking back the north for Hip Hop fans, providing them with music, merchandise, promotions and even a radio station.
The online radio station, "Royalty Radio" will be found on Live365 and will include a spin off talk show on Nowlive.com. Royalty Radio is the finishing touch to the "Reconquista Norte." It will include appearances by many professionals in the Hip Hop and Entertainment Industries. A weekly panel will be in place, giving listeners the chance to phone in and ask questions and tips that will guide them through their own personal careers. However, this is not the reason "Reconquista Norte" was drawn about.
G-Unit and Dipset is given the current reign over the north. Many fans have actually began to mock what they see on TV or hear on these albums. This is the indirect target for the Reconquista Norte. "Exactly! I got a lot of respect for the business minds behind these people, and they do have some really nice music. Personally, as a Hip Hop fan myself, I am not really feeling what they (G-Unit and Dipset) put out to the masses on certain subjects and how they carry themselves. Everyone knows dang well, their own actions aren't reality. It's all one large charade put on to entertain the media. Save that for the movies. This is real life. Hip Hop is supposed to be meaningful or fun. Nothing in between," states Shorty P.
What about the South? There is a lot of flack on the style, demeanor and topics given there. How is it different from the North to Miss Shorty P? She responds, "That really is a touchy subject. But, you still have fun listening to it. Most of it IS club music, so anything said in a negative manner can't really be taken too seriously. People go to the club, get drunk, and joke around. Yeah, some people take it too far. But, in the South... and with music at hand, it is all said in fun and even mockery. There is a certain swagger about it, a different meaning... understanding. Say you are in England and you hold up the peace sign, the locals take offense to it.It is almost as if you were flipping someone off. I guess it depends where you are from on how something effects you.
"I am from both, the North and the South. I have taken influences from both styles and incorporated them into my own. I feel that unless it is something poetic and epic, the North can't even touch the South when it comes to emotion. It's like in R&B or Rock.
"People can be effected emotionally by a track if it harmonizes or the vocals show emotion themselves. Instruments used can also dictate emotion. This is what Dirty South, or Krunk, does to a person. They rather "Lean Wit It, Rock Wit It" than "Lean Back." They would rather join in the fun or make their own, than sit back watching someone else have fun or hear about it later.
" To top everything off, the South does have meaningful tracks with more local color involved with them, regardless of what the North wants to believe. Investigation of the genre needs to take place before anyone can say there isn't anything that is meaningful involved in Krunk music. I think the South is more personal and varies in style than the North. This is the reason for the 'Reconquista Norte.' We need to bring the fun back to the North. There is too much of an Urban Civil War going on in the music industry."
Shorty Produkshins wants to bring back the fun in music to the North. She has been influenced by great acts like LL Cool J, MC Lyte, and many other successful acts (since the start of the Hip Hop Movement) FROM the North that have survived decades, even in a fast changing and fast paced industry. She feels that people have forgotten the meaning of the block parties that brought friends, families, and neighbors together. Most people these days, as she states, "Do not even know the origin of Hip Hop or how it evolved. Meantime, these same people are like, 'Cam' Ron is the hottest rapper around.' Come on, if so why was there such a gap between his so-called debut and so much criticism in 'Horse N Carriage' track he did in 1998 with Ma$e? No offense to Dipset (because they have their own swagger and handle business well), but people like them have ruined what Hip Hop is to the North."
Bases are loaded. Sponsors are supporting; and many projects are to be released in 2008. All that can be said is to be on the lookout for the "Reconquista Norte" which will debut in the fourth quarter of 2007. For more information on this movement, how to get involved or Shorty Produkshins, check out http://www.shortyprodukshins.com
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